Learn how to wield the power of this underused Google Ads feature.
Learn nine psychological effects you can use in your copywriting to create more interesting, attractive, and effective content—with over 28 examples and tips.
Check out these real estate advertising benchmarks for the average CPC, CPL, and CTR for real estate search ads, display ads, and social media ads.
Learn about the eight most important Google algorithm updates of 2021 so you can understand your SEO performance and improve your rankings.
Learn about how Google's recent title tag rewrite significantly hurt our traffic, how we fixed it, and what the community and Google has been saying about it—plus what it means for all of us.
Learn how the Google Shopping priority bidding structure works and how to use it to optimize your bids and negatives for maximum ROAS—with plenty of pro tips and examples.
Learn seven mistakes to avoid—with targeting, budgeting, and reporting—to get the most out of your cross-channel marketing strategy.
Use this list of authentic fall hashtags to build your brand and following. Includes September, October, and November hashtags; Labor Day, back to school, and Halloween hashtags, and fall hashtag tips.
Want to create a LinkedIn company page that attracts customers, followers, and top talent? We've got you covered with 10 free features you MUST be using, plus great LinkedIn company page examples to give you some inspiration.
Find out the average CPC for Search, Display, Shopping, Facebook, and Instagram ads—plus 15 essential tips to lower your cost per click on each platform.
Follow these tips and best practices to carry out an effective B2B email marketing strategy—from copywriting to segmentation and everything in between—plus real B2B email marketing examples for inspiration!
Learn about the definition and benefits of cross-functional collaboration, common challenges that can arise, how to combat those challenges, and how to build high-performing, goal-crushing, cross-functional teams of your own!
Learn how to import cost data into Google Analytics so you can view your PPC performance metrics for Google Ads, Facebook ads, and other channels—all in one place.
We're sharing what to include in a content audit, a complete list of data points to collect, plus a content audit template and example for six types of audits, including SEO content audits, website content audits, and more.
Customer acquisition cost (CAC) is calculated by dividing your total marketing spend by your number of new customers. Implement these 11 tips to improve conversions throughout your funnel, get the most out of your spend, and lower customer acquisition costs.
As B2B marketing automation gets increasingly complex, we're sharing five easy ways to integrate your tools for journey mapping, account-based marketing, effective nurturing, and client retention.
Get all of the tools, tips, and best practices you need to carry out effective social media optimization for Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, Snapchat, and Pinterest.
No one wants to inform customers of a price increase, but with these best practices—plus plenty of price increase letter examples—you can ensure the best possible experience and keep them loyal.
Between privacy restrictions, platform changes, and the push for automation, the PPC landscape is undergoing a major shift. Use these eight creative PPC strategies to succeed in 2021 and beyond.
In this post, learn the best ways to promote your business on YouTube, with a channel trailer, YouTube Shorts, influencer partnerships, paid ads, merch shelf, and branded shows.
Learn what the Google Ads three-strike policy system is, when the pilot will start, and how it will impact accounts—plus five tips to avoid strikes and suspensions.
Understand nine of the most important SEO metrics to track, plus how to find and improve them so you can drive more website traffic and rank higher on Google.
Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.
Learn about what Google Ads optimized targeting is, how and when to set it up for your campaigns, and how it's different from Google Ads audience expansion.
Learn how to set up Google Ads image extensions, where to find images for them (plus specs), as well as best practices for image extensions and how to view your performance.
Thanks to iOS 14, Facebook's new Aggregated Event Measurement allows only eight conversion events per domain. Follow these three tips to keep your conversion and targeting performance on par with the previous event setup.
Is Quality Score still relevant in 2022? Some advertisers think it is, some think it matters less and less. Get both sides of the story to see whether Quality Score is an important metric for your account.