Susie Marino
Susie is the Content Marketing Specialist at WordStream, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
19 PPC Influencers You Need to Follow in 2022 (& Their Best Advice)
Need to phone a PPC friend? Follow these PPC influencers to get the insights you need in 2022.
Google Replaces FLoC with Topics API: What You Need to Know
Goodbye FLoC, hello Topics API. Here's your Plain-English translation (and tips!).
The Complete Survival Guide to Google Ads for Small Business
Learn how to compete with big businesses, build local awareness, make the most of your budget, and more!
The 10 Biggest PPC Stories of ’21 (& What to Do in ’22!)
This is a 2021 scrapbook and 2022 survival kit in one 😍
16 Great (& Not So Great) Thank You Page Examples to Learn From
We rated 16 thank you page examples based on copy, creativity, and design. Find out the winners!
Multi-Touch Attribution: Tips & Types, Which Model is Right?
Learn the pros and cons of each of the multi-touch attribution models in Google Ads, plus how to set up and track.
8 Perilous PPC Mistakes to Avoid This Holiday Season
If you want to capitalize on increased consumer spending and engagement during the holidays, avoid these PPC mistakes—like spending too much, neglecting inclusivity, ad disapprovals, and more!
11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)
Learn 11 of the most concerning PPC stats out there and what you can do about each.
Every PPC Metric Under the Sun (+How to Improve Each & Every One)
In this complete guide to PPC metrics, get easy-to-understand definitions of 28 PPC metrics, learn how important they are, and get specific tips on how to improve each and every one.