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Industry Insights

The world of digital marketing and online advertising is constantly changing. From new ad formats, to new platforms, to constantly changing best practices, to new data privacy laws and much, much more: our blog posts give digital marketers and business owners the ability to stay on top of a complex and ever-changing industry. Check out the WordStream blog and learn how to keep your business’s digital marketing strategy current.


Healthcare Marketing Insights for PPC Advertisers [Infographic]

To succeed in the highly competitive field of healthcare marketing, you need the right tools and data. Check out healthcare marketing and advertising trends for 2016.

Larry Kim
August 9, 2016 | Industry Insights

Automotive Advertising Benchmarks & Data for 2016 [Infographic]

If you're doing advertising and marketing for the car or automotive services industry, check out this new data on trends in the car and auto marketing industry from WordStream and Google.

Larry Kim
July 27, 2016 | Industry Insights

4 Travel Marketing Trends You Need to Act On

For travel marketers, it’s all about understanding the market trends and finding creative ways to use them to your advantage. Here are four new travel marketing trends you should be ready for!

Erin Sagin
March 22, 2016 | Industry Insights

Marketing for a Good Cause: 7 Strategies for Nonprofits

Marketing for nonprofits can be challenging. Your budget is smaller, but on the plus side, you’ve got the passion and the drive to succeed! Luckily, there are plenty of smart strategies to get your nonprofit organization noticed WITHOUT breaking the bank!

9 Money-Making PPC Tips for Retail Marketing

The top 9 ways to roast your retail competition and run effective shopping and search campaigns.

Margot Whitney
September 17, 2015 | Industry Insights

Law Firm Marketing: 9 Tips for Winning More Clients with PPC

Law is one of the most challenging and expensive industries to market, but your firm won't survive without a steady flow of new leads and clients. Follow these 9 marketing tips for law firm and lawyers to win more clients with AdWords.

6 Paid Search Tips for Healthcare Marketers

Are you a healthcare marketer struggling to gain ROI through paid search? Follow these 6 healthcare specific PPC tactics that could save lives.