Blog Category
Video Marketing
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YouTube Advertisers Get New Control over TV Ad Placements [DATA]
You can now choose to display YouTube ads on TV screens. But how effective is this new placement option? We looked at a few hundred advertisers to find out.
The Beginner’s Guide to YouTube Marketing for Small Businesses
Here's how to develop a video marketing strategy so you can expand your reach and be competitive on Youtube, the second most popular website in the world.
Improve Your YouTube Targeting with Custom Intent Audiences
YouTube campaigns are often created with brand awareness in mind, but if you want to drive direct conversions from YouTube, you need more specific audiences. Find out how custom intent audiences can help you find your most conversion-ready audience for your video ads.
Optimizing for Earned Metrics in YouTube Campaigns
Earned metrics show YouTube advertisers how much engagement they're driving with video ads. In this article, we show you how to use earned metrics like earned likes, views, and shares to improve your YouTube video campaigns.
12 Ways to Get More Subscribers on YouTube
1 billion hours of YouTube are watched per day. If you want to reach that audience, you need to grow your YouTube subscriber base. Here are 12 easy ways to get more YouTube subscribers, fast!
Should You Pivot to Video? Pros & Cons of Video Content Marketing
Thinking about pivoting to video? Video content isn't for everyone. In this post, learn everything you need to know about the pros and cons of video content marketing.
5 Ways to Build a Video Culture at Your Company
Want your company, across departments, to embrace video? Here are five simple, actionable ways you can create and build a video culture at your company.
Video SEO: 9 Ways to Optimize Your Video for Search
Video SEO is a powerful way to ensure your videos reach potential customers. Find out how to optimize video for maximum visibility in today's post.
5 Tips to Make Your YouTube TrueView Ads Unskippable
The skip option on 30-second YouTube ads won't be available later this year, so you need these five strategies for making your TrueView ads unskippable!
75 Staggering Video Marketing Statistics
Video content continues to be a powerful marketing tool for businesses of all sizes. These general and platform-specific video marketing stats cover a variety of channels, including YouTube, Facebook, email, and more.
6 Easy Tips for More Profitable YouTube Advertising
The world of YouTube advertising can seem a bit overwhelming at first, but these six easy tips will help you create more effective and profitable YouTube ads that drive results for your business.
8 Industries That Must Have a Video Marketing Strategy
All businesses should explore the possibilities of adding video content on their sites, but in particular these eight industries need a strong video marketing strategy NOW!
Video Marketing Ideas: 9 Ways to Promote Video Content
So you've produced a beautiful marketing video. Now how do you promote it? Check out 9 video marketing ideas for getting your videos out there.
6 Ways to Use Video to Increase Conversion Rates
Did you know that smart use of video can dramatically increase your conversion rates? Here are six ways to use video on landing pages and other campaigns to drive more leads and sales.
5 Tips to Create More Memorable YouTube Ads
Coming up with clever video ideas is challenging—but why reinvent the wheel if you don’t have to? Check out these five, tried and true strategies to create memorable YouTube ads.
Two of YouTube’s Top 10 Videos of the Year Were Ads!
Two advertisements snuck into Youtube's top videos of 2015! Find out why people loved these video ads so much this year.
15 Tips for Filming and Editing Marketing Videos
Many marketers want to get into video, but are slightly intimidated. They shouldn't be! In this post, we share 15 tips for editing and producing marketing videos. So grab a cup of coffee and get ready for a crash course in marketing video production.
The 5 Best Explainer Videos (& How to Make Your Own)
Explainer videos are short online marketing videos used to explain your company’s product or service. They're fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Learn about all the ins and outs of explainer videos in this post.
A User’s Guide to the YouTube Keyword Tool
Learn how to use the YouTube Keyword Tool for content generation brainstorming and keyword discovery! Read our YouTube Keyword Tool user's guide!
YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos
Using YouTube videos is the next step in the evolution of remarketing. Learn how in this guide to creating YouTube video remarketing ads for AdWords.
YouTube Advertising Guide: How to Advertise in YouTube Videos
Those ads that run before your YouTube video drive a ton of brand awareness and bring targeted new traffic to your site. Learn how to run YouTube advertisements, ranging from stationary banners to in-video video ads.
Top 25 Most Popular YouTube Videos of All Time: What Makes a Video Go Viral?
What are the best YouTube videos of all time? Read our Top 25 YouTube Videos list, learn what sets them apart from the rest, and discover how to make your own viral YouTube videos.