Susie Marino
Susie is the Content Marketing Specialist at WordStream, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
8 Recent (Important!) Google Ads Updates You Might Have Missed
We're covering the most recent updates to Google Ads from the last month or two that you might have missed, including the sunsetting of ETAs, search terms report changes, new travel ads, and more!
Data-Driven Attribution as the New Default in Google Ads: What You Need to Know
Google is changing the default attribution model for new conversion action—from last-click attribution to data-driven attribution. It's also making changes to some accounts. Get the full scoop here!
Google Adds Data Back to Search Terms Report–What’s the Catch?
Learn about what new data is included in the Google Ads search terms report, what data is eventually going away, and four tips to make the most of the data you have.
PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data
In this complete guide, you'll learn not just what to put in a PPC report, but also: PPC reporting goals, tips, mistakes, tools, and strategies to produce attractive, accurate, and actional reports that help promote growth.
How to Improve Google Shopping ROAS with Priority Bidding
Learn how the Google Shopping priority bidding structure works and how to use it to optimize your bids and negatives for maximum ROAS—with plenty of pro tips and examples.
15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
Find out the average CPC for Search, Display, Shopping, Facebook, and Instagram ads—plus 15 essential tips to lower your cost per click on each platform.
Google’s NEW 3-Strikes Ad Policy: The Full Scoop + 5 Tips to Prepare
Learn what the Google Ads three-strike policy system is, when the pilot will start, and how it will impact accounts—plus five tips to avoid strikes and suspensions.
NEW Optimized Targeting in Google Ads: What You Need to Know
Learn about what Google Ads optimized targeting is, how and when to set it up for your campaigns, and how it's different from Google Ads audience expansion.
Does Google Ads Quality Score Still Matter in 2022?
Is Quality Score still relevant in 2022? Some advertisers think it is, some think it matters less and less. Get both sides of the story to see whether Quality Score is an important metric for your account.