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Display Ads

Display ads, also known as banner ads, are a highly cost-effective way to build brand awareness and bring interested visitors back to your site to close the deal. Browse our collection of in-depth articles, tips and strategies to learn how to set up a display ad campaign, optimize your display placements, design better-performing display ad creative, make the most of remarketing and more—plus, find tons of display ad examples to inspire your business!


Does Remarketing Make You a Creepy Stalker?

Part of why remarketing is successful is that many people don’t really know what it is. The average internet user is completely unaware that they are being digitally stalked across the web-a-verse.

Megan Marrs
May 8, 2012 | Display Ads

How to Use the Google Ads Display Ad Builder

Learn how to use the AdWords Display Ad Builder to create image ads, including best practices for choosing display ad themes, templates and sizes.

Tom Demers
January 16, 2012 | Display Ads