Blog Category
Content Marketing
Easy Guide to Creating an Awesome "About Us" Page
Wondering how to design a great About Us page? Follow our tips and examples for creating or improving your About Us page’s content, layout, design, and concept.
13 Actionable Tips For More Awesome Marketing Presentations
Struggling to craft a halfway decent marketing slide deck? Check out Erin's go-to, 13-step formula for a rocking marketing presentation.
5 Quick & Actionable Tips for Better Content Marketing Images
Heads up: You NEED to be using images in your content marketing! Here are five actionable tips to optimize your content marketing images for better engagement.
Intent Marketing: The Life-Changing Magic of Giving People What They Want
Intent marketing is everything this year! Learn why addressing user intent is so important in both content marketing and paid advertising in 2017 and beyond.
Our 13 Best Content Marketing Tips… Ever!
As New Year's Eve approaches, we look back at our best content marketing advice ever so you can hit the ground running with your own content projects in 2016.
3 Cool New Keyword Tools for Generating Content Ideas
You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to get new content ideas.
3 Game-Changing Ways to Think Like a Content Marketer in PPC
PPC marketers should be putting on a content marketing hat from time to time. Check out the 3 game-changing ways PPC marketers can benefit from thinking like content marketers.
3 Tips for Ranking in the Featured Snippet (AKA Position Zero)
Getting into Google's featured snippet is like ranking in position zero! Learn how to get featured snippets in Google and earn tons of organic traffic.
7 Sources for Marketing Data to Make Your Content More Convincing
Marketing data is one of your most powerful tools as a content marketer. Check out these seven sources of marketing statistics before starting your next content project.
11 Big Content Marketing Challenges (and How to Overcome Them)
Content marketing is an incredibly effective way to raise brand awareness and drive traffic. But businesses face serious challenges when getting started with content marketing. Here’s how you can overcome those challenges and start seeing results.
The Best Content Marketing Tools for Creation, Promotion, Syndication & More
Curata recently compiled its definitive list of content marketing tools for 2015. Find out which tools made the cut in this post.
8 Blog Topic Generators for Blog Post Idea Inspiration
Need some inspiration for your next blog post? Check out these eight blog topic generators to get your creative juices flowing.
How to Write an Awesome Blog Post in 5 Steps
Writing a blog post is a little like driving: nothing can prepare you for getting behind the wheel. In this post, we show you how to write a blog post that people will actually want to read.
Content Strategy for the Web: 3 Tips from HubSpot to Grow Your Content Audience
Did you know that HubSpot gets over 2 million monthly blog readers? Joe Chernov, HubSpot's VP of Content, shares killer tactics to refine your content strategy for the web.
11 Genius Ways to Repurpose Content
Repurposing your content is genius—why? Because it makes the most of the effort you’ve already put in, so you can get more value out of your best content. Here are 11 ways to change the format of your content and give it a whole new lease on life.
How To Increase Blog Traffic: 5 Easy Steps to Stardom
You've been working hard on your blog. You feel established. Now it's time to get serious about traffic. We're right there with you friend - here are five easy steps you can start taking to increase blog traffic! Hi-Ho Silver!
The Content Marketing Expert Guide to Analytics & Metrics
Measuring the success of content marketing campaigns can seem like a dark art - but it doesn't have to be. Learn how to quantify the success of your content using these expert tips.
How to Get a Million+ Blog Visits Per Month
Learn from the pros at WordStream and HubSpot how to run a blog that drives a million visits per month, including tips for blogging strategy, optimization, management and promotion.
Ultimate Guide to Finding, Customizing, & Using Free Images for Blogs
Want gorgeous custom images to boost your blog? Look no further - we're bringing you the complete guide to finding, customizing, and sharing free images for your website. You're steps away from a beautiful blog!
BuzzSumo Tutorial: 3 Ways to Use BuzzSumo for Awesome Content Marketing Insight
BuzzSumo can be used for gathering valuable insight into the success of your content on social media channels. Learn how in this BuzzSumo tutorial.
5 Productivity Tips and Tools for Lazy Content Marketers
Are you a content marketer that needs help getting more done? These tips and tools will boost your productivity and help you focus on the task at hand.
5 Epic Content Marketing Tips from Joe Pulizzi
Joe Pulizzi, founder of the Content Marketing Institute and self-described 'poster boy' for content marketing, recently shared five content marketing tips to creating epic content. In this post, I'll share them with you.
3 Content Marketing ‘Best Practices’ that Small Businesses Should Ignore
Small businesses have smaller budgets and smaller teams, so learn how to adapt your content marketing strategy so it works for your resources and goals.
Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh
Even B2B companies can find success with using comedy in their content marketing. Learn why funny content is more memorable and works in every industry.
Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right
Do marketers need to tell stories in their content? What's the difference between content marketing and storytelling?
How to Develop Brand Voice Through Content Marketing
Brand voice: What is it? Why does it matter? Learn how to develop a strong brand voice in your marketing campaigns with this guide.
32 Free (& Almost Free) Content Marketing Tools
Discover the latest and greatest free content marketing tools to help boost your content strategy, including tools for content creation, promotion and more.