Blog Category
Social Media
How to Generate B2B Leads on LinkedIn as a Solopreneur or Small Business
LinkedIn can be a goldmine for B2B lead gen, especially as a solopreneur or small business. in this post, we'll cover how to optimize your profile, create attractive content, and build a network on the platform to bring in more qualified leads to your business.
6 Ways to Customize Your Facebook Dynamic Product Ads for Maximum Performance
In this post, learn about what and how to customize various elements in your Facebook Dynamic Product Ads, including ad text, prices, frames, image presentation, ad formats, intro cards, and more.
Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs
This post covers how you can use the Facebook ad traffic objective to build your brand and monetize traffic. We’ll provide background information on Facebook traffic ads and then share five best practices to get the most out of this campaign type.
How Much Do Instagram Ads Cost? (+How to Make the Most of Your Budget)
Find out average Instagram cost per click, cost per engagement, and CPM, plus tips to save money!
The 5 Biggest Reasons to Advertise on Social Media (+Pro Tips)
From expanding your reach and visibility to driving the bottom line, here are five reasons why brands invest in social media advertising to reach their goals and scale their business.
3 Key Paid Social Trends for 2021 (+ How to Take Advantage)
The way people shop has changed dramatically in 2020 and will continue to evolve next year. Here are three major trends that will affect marketers and advertisers engaging in paid social strategies (plus tips on how to align with these trends)...
How to Use Paid Social for Holiday Ecommerce Success (+Why It’s Crucial)
Social media has been deemed the most important platform for engaging with holiday shoppers in 2020. Here are eight tips to help you maximize your holiday ecommerce advertising this year—with a particular focus on Facebook Shops and Instagram Checkout.
22 Fantastically Free Ways to Promote Your Instagram Account
Simply posting to Instagram is not enough—here are 20 ways to promote your profile without spending a dime.
How to Easily Get More Calls Using Facebook Click-To-Call Ads
Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.
How to Advertise Your Local Business on Facebook
This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.
3 Ways to Use LinkedIn Website Demographics for Better Ad Performance
This post covers three ways to use the Linkedin Website Demographics tool to improve your ad performance, including better understanding and creating ideal audiences; unlocking invaluable ad-level insights; and optimizing existing campaigns.
100+ Creative Hashtags for Every Day of the Week
Consider this your go-to for coming up with creative, engaging social media posts. Use these daily hashtags to engage and build your audience, express your authenticity, and showcase your products—every day of the week!
4 Tips to Sell (Lots) More Products on Facebook
Here, we're sharing six Facebook ecommerce tips to improve your ads and boost your sales, including leveraging actions in your funnel, identifying high-quality audiences, and more!
9 Data-Backed Reasons to be Advertising on TikTok (& Not Just to Zillenials)
Fact: TikTok is not just a Zillenial platform! And it has lots of benefits to offer! Learn more about how TikTok ads can help any business to increase exposure and authentically market its products and services—to any audience.
Our Top 10 Social Media Engagement Hacks for 2020
Social media engagement is perfect for building relationships with your prospects and customers and growing brand affinity. Here are our 10 favorite hacks to boost social media engagement, including Facebook groups, games, and more!
9 Ways to Level Up Your Facebook Video Marketing
Facebook video marketing is a great way to reach your audience online. Here are nine ways to level up your strategy, including choosing the right format, including a clear CTA, and more!
The Ultimate Guide to Facebook Insights for Advertisers
In this all-in-one guide to Facebook Insights, we cover how to navigate the dashboard, which metrics to track, and how to use Facebook Insights to make your Facebook ad campaigns even more effective!
5 Simple Steps to Set Up Your TikTok Ads
With the apps surge in popularity, TikTok advertising should be a part of your marketing strategy. Here, we're giving you a step-by-step guide to getting started, plus why this avertising works and how to handle your reporting.
The Complete Guide to Creating Your Own Snapchat Filters
In this guide, we're telling you everything you need to know about Snapchat filters: what they are, why your business should use them, and how to create the best filters possible!
The Quick & Easy Cheat Sheet for Pinterest Video Ads
Here's your guide to Pinterest video ads! We're covering how to create these ads, how to optimize them, and why these video ads are worth adding to your marketing strategy.
Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How
Curious about weather-based targeting on Facebook? In this guide, we're sharing everything you need to get started, including what weather-based targeting is, how to set it up in your Facebook account, and ideas for weather-based ads.
9 Ways to Manage Your B2B Social Media Like a B2C Champ
Let's face it: B2Bs can learn a lot about how to run effective social media channels from B2Cs. Here, we've rounded up nine key B2B social media tips, including creating a tone guide, interacting with other brands, and more!
3 Questions Our New Facebook Grader Can Help You Answer
We've updated our Facebook Grader to give you more information than ever before—for free! Here are three key questions our analysis can help answer for you.
The Beginner’s Guide to Facebook Sponsored Posts
This guide covers everything you need to know to set up Facebook sponsored posts, fit them into your Facebook marketing strategy, and get the results you want.
39 Twitter Statistics Marketers Need to Know in 2022
Twitter continues to be in the top five most popular social media networks. Here, we've rounded up 40 Twitter statistics you need to know about the platform's popularity, marketing opportunities, and more!
Goal Talk Podcast Episode 9: Everything You Need to Know About the Facebook Ads Auction
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses.
Best Time to Run Facebook Ads? Look at Your Own Data
This post covers how to use your analytics and audience insights to identify the best times to run Facebook ads for your business—plus a refresher on ad types and budgeting tips.
