Blog Category
Social Media
Hack Your Sales Funnel with Facebook Interest & Behavior Targeting
Learn how to build new Facebook audiences from scratch using manual targeting methods that help you find your best, most conversion-ready audience through interest and behavior targeting.
Our Best Tweets Ever (And How to Replicate Them)
Check out our top-performing tweets from the past year -- and what you can do to duplicate them for your own social media success!
How to Advertise on Facebook in 10 Steps
Advertising on Facebook is hard, but not impossible! Learn how to advertise on Facebook in 10 steps with this infographic and guide, so you can build your business and make more money.
13 of the Best Instagram Ads We’ve Ever Seen
Need some Instagram advertising inspiration? Welcome to the Oscars of Instagram Ads. It’s going to be a star-studded post. Even better, we’ll take you behind the scenes and show you just how to duplicate these amazing Instagram ads' award-winning looks.
How to Use Instagram Giveaways to Grow Your Following
Learn how to use Instagram giveaways to drive traffic to your site and grow your Instagram audience by up to double -- for just cents per follower!
4 Free Resources to Inspire Better Ad Creative
Feeling uninspired? Check out our short list of the best free resources you can peruse to inspire better, more beautiful and effective ad creative.
3 Reasons You Need to Try Pinterest Ads
With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business: learn how you can use its new ad platform to reach and engage with your future customers.
How to Compete in Facebook Ads
Want to know how to compete with the heavyweights in Facebook Ads? We've got you covered with cost-saving tips and a full explanation of how the Facebook ad auction works.
9 Ways Facebook Creative Hub Will Energize Your Social Ads
By our count there are 9 ways Facebook Creative Hub can help you create better Facebook and Instagram ads: Here's how to use it to take your paid social game to the next level!
10 Powerful Tips for Better Travel Marketing This Year
Competition in the travel industry will be higher than ever this year. How to beat the competition? Here are 10 ideas to improve your travel marketing strategy.
The 10 Best Facebook Advertising Features Right Now
Facebook makes it simple to find your ideal audiences and drive conversions with great ads. Use our favorite Facebook advertising features to reach your future customers today.
LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads
LinkedIn’s new Lead Gen Forms will be a boon for B2B advertisers. Let’s compare them to Facebook Lead Ads and see whether LinkedIn Lead Gen Forms are right for your business.
The Real Effect of Running a Facebook Ad Campaign in 5 Charts
We looked at the data and found that the Facebook pages of advertisers have dramatically better engagement metrics across the board than those who invest nothing in paid social.
5 Nifty Hacks to Attract Prospects to Your Twitter Page
Want to attract more prospective customers to your Twitter page? These five hacks will help you find and target potential customers on Twitter.
GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them
Everybody loves GIFs, including your current and future customers! Here's your complete guide to everything you need to know about using GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.
4 Facebook Ad Fails (And How To Fix Them)
Facebook ads deliver awesome results at a very low cost. But the Facebook platform can be frustrating and confusing sometimes. Here are four of my worst Facebook ad fails with the workarounds to fix them.
![Facebook Ad Benchmarks for YOUR Industry [Data]](https://www.wordstream.com/wp-content/uploads/2017/02/ws-homepage-blog-card-example-1.png)
Facebook Ad Benchmarks for YOUR Industry [Data]
Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat in Facebook advertising? We dug into the data to find out.
How to Cultivate Brand Advocacy with Paid Social
Want more brand advocates? When building your strategy for paid social media, look to the quality of traffic over quantity to build brand awareness and nurture fan relationships.
7 Power Words & Phrases to Test in Your Facebook Ads
When you're competing for attention on Facebook, your ads need to grab people's attention FAST. That's where these seven powerful words and phrases come in.
8 Facebook Ad Tools to Help You Increase Leads and Sales
Which of the dozens of Facebook ad tools out there should you consider using? Read on to learn about our eight favorite Facebook ad tools right now.
7 Ways to Make Your Social Media Resume Look Awesome
When you find yourself needing to polish your social media resume, you should include these skills and keep it creative—read up so you can land your dream social media job!
40 Essential Social Media Marketing Statistics in One Cool Infographic
As we start a new year, here is a look back at the world of social media. Social media marketing is one of the single most important things you can do to generate leads and increase brand awareness, so keep these statistics in mind as you create your social media plan for 2018!
![#KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]](https://www.wordstream.com/wp-content/uploads/2021/07/emoji-google-responds-to-on-twitter-infographic.png)
#KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]
Google now responds to emoji on Twitter with quips, GIFS, and super-helpful local links: check out WordStream's infographic detailing all 187 emoji Google will respond to on Twitter!
18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium
Check out our list of the 18 best marketers, influencers, and thought leaders on Medium and explain why you NEED to be reading them, including Larry Kim, Rand Fishkin and more.
5 Really Good Reasons to Use Twitter Ads
I love Google AdWords and Facebook Ads, but there are a few ways that Twitter Ads beats them both. Check out these five awesome reasons to start using Twitter Ads.
Facebook "Bug" Reveals Organic Reach Is Even Worse Than We Thought
Facebook announced that the organic reach of your posts has been overrepresented by 50% in the Page Insights dashboard. What can you do about these dismal numbers?
Building a Successful Paid Twitter Campaign From the Ground Up
Here's everything you need to know to launch a successful Twitter advertising campaign, from audience targeting to hashtags to crafting the perfect promoted tweet.