The WordStream Blog

Running an AdWords Campaign in a Competitive Local Market

Learn why you need to set up at least two different PPC campaigns if you're running an AdWords campaign in a competitive local market.

Guest Author
March 30, 2011 | Paid Search Marketing

The Return of Pimp Your PPC Ad: Lessons from Bad PPC Ads

Don't let bad PPC copywriting happen to you! Learn from others' failures in this edition of Pimp Your PPC Ad.

Elisa Gabbert
March 29, 2011 | Paid Search Marketing

Quora SEO: How to Use Quora if You’re an SEO

Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.

Tom Demers
March 24, 2011 | SEO

Quick Tips for Managing Multiple AdWords Accounts

Do you manage multiple Google AdWords accounts? Here are some tips for keeping all your PPC campaigns under control.

Guest Author
March 23, 2011 | Paid Search Marketing

PPC Ad Writing Tips from the Experts: An Interview with BoostCTR

Learn how to write PPC ads that get high click-through rates, how to do split-testing for PPC ads and more from the experts at BoostCTR.

Elisa Gabbert
March 15, 2011 | Marketing Ideas

Link Roundup: Online Marketing Highlights of the Week

DIYSEO offers 101 "easy, low-cost" SEO tips for time- and budget-strapped SMB marketers. This is a quick read and good overview of all the little basic things that small businesses should be doing on their websites and blogs.

Elisa Gabbert
March 11, 2011 | Marketing Ideas

Quick Guide to AdWords Automated Rules

Learn how to use Automated Rules, a new feature in Google AdWords, which can save you lots of time in managing your PPC campaigns.

Guest Author
March 7, 2011 | Paid Search Marketing

Quality Traffic Sources That Aren’t Google or Bing: 2nd Tier Search Engines & Networks

Learn about the top second-tier search engines and networks that deliver quality traffic and leads but cost less than Google or Bing.

Guest Author
March 2, 2011 | Paid Search Marketing

Fighting Cross-Campaign Ad Poaching with Negative Keyword Lists

Learn how to use negative keyword lists in Google AdWords to prevent broad match ad poaching across your PPC campaigns.

Guest Author
March 1, 2011 | Paid Search Marketing

The Signaling Theory of Marketing: What Your Actions Say About Your Business

Signaling theory posits that the purpose of most human behavior is to signal value and status to others. How is marketing like signaling?

Elisa Gabbert
February 25, 2011 | Marketing Ideas

Newly Released Google AdWords Optimize for Conversions Ad Setting Now LIVE: What Does it Mean for Your AdWords Campaigns?

Learn how to use the AdWords optimize for conversions setting for your ads: and whether it's right for your campaigns.

Tom Demers
February 24, 2011 | Paid Search Marketing

Visualizing Link Flow Within a Site

Learn how to visualize link flow in your website using simple free tools including Xenu and GraphViz.

Guest Author
February 23, 2011 | SEO

How to Build a Blogger Outreach Campaign, Part 2

Read Part 2 of our guide to conducting a blogger outreach campaign, covering follow-through and the ROI question.

Guest Author
February 22, 2011 | Content Marketing

Acting on Good Advice: Using Symbols to Get an 89% Lift in Conversions

Adding symbols to your PPC ads can raise click-through rates (CTR) dramatically -- by 89% in one PPC ad test.

Guest Author
February 16, 2011 | Paid Search Marketing

Google Personal Blocklist Helps Users Defeat Spammy Link Farms

Google Personal Blocklist is a Chrome Extension designed to help users keep SEO spam such as content link farms out of their Google search results.

Larry Kim
February 14, 2011 | Paid Search Marketing

A Dead-Simple Google Ads Certification Guide: Costs, Tips & Tricks for Google Certification

Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!

Tom Demers
February 10, 2011 | Paid Search Marketing

AdWords Releases Super-Sized Ad Text Headlines

A new AdWords ad text headline format may display twice as much information as before, combining both your headline and description line 1 field into one big headline.

Larry Kim
February 9, 2011 | Paid Search Marketing