Blog Category
Social Media
11 Ways to Hack the LinkedIn Pulse Algorithm
Linkedin Pulse is a killer way to get your best content in front of a larger audience. Follow Larry Kim's best tips to hack the LinkedIn Pulse algorithm.
3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition
These three A/B tests from WordStream’s Facebook Ads account showcase how important testing your ad copy is. Learn how to showcase your value prop to maximize clicks and conversions!
5 Reasons Your Facebook Ads Aren’t Working
Facebook ads not working? Don't give up yet! Here are five common reasons your Facebook ads aren't driving ROI, plus tips on how to fix the problems.
4 Big Local Marketing Trends (+8 Ways to Adapt)
Some big new trends in social media, video marketing, mobile advertising and search are changing the game for local businesses. Find out how to stay ahead of the curve!
How to Use the Facebook Pixel to Track Conversions on Facebook
In this comprehensive guide, Brett McHale shows you everything you need to know about tracking - and driving - conversions in Facebook.
6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal
Want to look like a big deal on social media? Here are six creative and cost-effective ways to impress your followers and get noticed with social media ads!
5 Big New Social Media Marketing Trends
Every week, social platforms like Facebook, Twitter, Snapchat, and Instagram are releasing new features and improving old ones, and naturally, our habits as marketers need to adjust to stay ahead of our competitors.
7 Things I Still Hate About LinkedIn Ads
I hate LinkedIn Ads, do you hate LinkedIn Ads too? They could be so much better! Here are seven ways LinkedIn needs to step up its ad game.
How To Create Facebook Lead Ads That Convert
Facebook leads ads are no joke. They really can drive tons of high-quality leads! In this comprehensive guide, you’ll learn everything you need to know to create effective Facebook lead ads that drive new leads and customers for your business.
How to Use Facebook Ads to Recruit Top Talent
Is your company currently hiring? Do you struggle to attract great candidates for key open job roles? Well, did you know you can use Facebook for job recruiting? Facebook Ads and smart targeting make it easy and cheap to find top talent fast!
Selling on Facebook: 6 Non-Obvious Ways to Increase Facebook Sales
Most people don’t realize that there are a lot of creative ways to use Facebook for selling beyond just posting on their business page or running straightforward Facebook ads.
7 Social Media Management Tips to Save Time & Improve Results
Social media management is hard, but we're sharing our seven best social media management tips that we use at WordStream to save time and grow and engage an audience.
Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach
Yes, organic reach on Facebook is abysmal -- but you can fight back! Looking for a way to get exposure without having to spend a ton on Facebook ads? These five tactics will greatly increase your engagement and reach in Facebook's newsfeed algorithm.
Ultimate Facebook Ad Types Cheat Sheet
If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. We got you. In this post, we outline detailed Facebook ad specs along with example ads for every Facebook ad type.
One Weird Trick to Get More Facebook Likes for Free
If you manage a Facebook business page, check it out: I've stumbled across a weird hack that allows you to invite real people who have engaged with your content to Like your page – and it's free!
9 Tips to Write the Best Facebook Ads Ever (with Examples)
We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.
All of Facebook’s Ad Targeting Options (in One Epic Infographic)
Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!
10 Best Social Media Advertising Tips for Content Marketers
Most content goes nowhere. The consumer purchase journey isn't a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media! Here are our 10 best social media tips for content marketers.
Do Facebook Ads Work? Find Out (for Free) with New Facebook Ad Tool
Wondering if Facebook ads are for you? Find out how many more leads and sales you could get by using WordStream's new free Facebook ad tool and opportunity calculator.
How to Use the Psychology of Facebook to Create Better Facebook Ads
Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.
9 Mistakes that Sabotage Your Ads (And How to Fix Them)
If you're making any of these common online advertising mistakes, your ad costs are going to soar. Learn what to avoid and how to fix these common ad problems in AdWords, Facebook, and Twitter.
Wow-Facebook Ads on 3rd Party Sites for Non-Users
Facebook is finally extending its reach into uncharted territory--it's serving ads to non-users on third party sites. Learn exactly how this change will work.
5 Ways to Get Tons of Low-Cost Conversions on Facebook
You can grow your business with Facebook ads if you know what you’re doing. After all, everyone is on Facebook -- but how do you reach the RIGHT people with your ads to achieve serious ROI? Leave five easy tips to get more Facebook conversions for less money.
30 Twitter Ad Examples to Study Before Spending a Dime
Life moves fast on Twitter! If you want to succeed with Twitter Ads, you need to stand out. Need some Twitter ad inspiration? Study these 30 great Twitter ad examples from lots of different industries before getting started with your own creative...
The Complete Guide to Facebook Video Ads
Facebook video ads can be incredibly powerful if you do them right. In this guide, you'll learn why you should be running Facebook video ads, how to set them up, and six tips to make the most of your Facebook video advertising campaigns.
3 Unconventional Facebook Advertising Strategies That Work
In this post, we'll be exploring three unorthodox Facebook advertising strategies that can deliver amazing results.
10 Smart & Easy Facebook Marketing Ideas
As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasingly challenging. Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.