Chris O'Keeffe
Chris O’Keeffe is a Content Strategist and copywriter for brands and agencies across a variety of verticals. In 2016, Chris and his team at GYK Antler won the Content Marketing Award for “Best Use of Visual Social Media” for their work on Sweet Baby Ray’s, and were finalists for “Best Use of Facebook Content Marketing” for their work on Moxie. He is also Co-Founder & Head of Narrative at Podcation.
4 Times Marketing Cheaters Didn’t Prosper
Sometimes, brands, influencers, entertainers, and politicians try to gain an edge over their competition by inflating various statistics, from sales to savings to CPA. Here are four examples of times when cheating the metrics didn't work out.
Scarcity Marketing: How to Make More by Making Less
Scarcity marketing is the idea of limiting the supply of a product to increase the demand. Here, we share examples of wildly successful scarcity marketing strategies.
Facebook Ads Checklist: 5 Quick Questions to Ask Before You Hit "Go"
Your Facebook ads should be set and ready to start attracting clicks and generating leads as soon as you hit "go." To make sure that your ads are good and ready, take a few minutes and go through our Facebook Ads Checklist.
7 Trends Dominating Content Marketing in 2018
The platforms, technologies and opportunities for consuming content are more robust than ever. So what are the big trends driving content marketing today? Let's explore how brands can cut through the noise and deliver truly value-driven content.