Lisa Smith
Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade.
8 Ways to Master Green Marketing (+5 Eco-Friendly Brands to Follow)
Save the planet and attract customers with these tips and examples from truly green brands.
13 Customer Retention Strategies to Earn Loyalty (& Save Money)
We interviewed over 20 businesses to learn what works for them. Here's what they said!
10 Digital Marketing Trends for 2022, According to Experts
From cryptocurrency to core values, there's something in here for everyone.
The 20 Best & Worst Marketing Campaigns of the Year (The Small Business Version!)
Your practical, small business-friendly round-up filled with ideas to try and mistakes to avoid.
7 Inspiring Post-COVID Marketing Ideas (+Real Examples!)
The world is starting to come alive, and your business should be too! We've gathered new data and wise input from marketing experts across industries to provide seven inspiring post-COVID marketing ideas that you can implement now.
The 18 Best Marketing Strategies for 2021 (From the Experts)
The best marketing strategies for 2021 include updates to known strategies like SEO, customer retention, ecommerce, live video, and influencer marketing; new strategies related to cookieless advertising and privacy changes; and new approaches to cater to the post-COVID consumer.
10 Examples of Interactive Content Marketing Done Right
Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive information.
19 Tips for Highly Effective Marketing Meetings
Let's face it: Marketing meetings aren't always effective. With more meetings than ever taking place virtually, we thought it was time for some improvement. Here are 19 tips, including scheduling shorter meetings, setting goals, and more!
5 Tried-and-True Copywriting Formulas (With Examples!) That Inspire Action
Overwhelmed by the number of copywriting formulas out there? After consulting copywriting experts, we've got five effective formulas for you to try, including how they work and examples of each.