Free Resources
Browse our free guides and webinars for expert tips, creative ideas, and helpful insights that make online advertising easy.
Guide
2022 Google & Microsoft Ads Benchmarks by Industry
Compare your PPC performance to average costs, click-through, and conversion rates in your industry—plus tips!
Guide
Hacking Google Ads: One Weird Trick That Could Save You Thousands
Rather than spout the usual list of advice, we take a close look at a real account with exceptionally high Quality Scores and see how they're getting it done.
Guide
The Last Guide to Google Ads Account Structure You’ll Ever Need
This is the easy, visual guide to a successful Google Ads account—from campaigns and ad groups to keywords and extensions.
Guide
PPC 101: A Beginner’s Guide to PPC
This is PPC simplified into eight core components with actionable advice for each—making it perfect not just for beginners, but for anyone looking to improve their strategy.
Guide
120 of the Best Words & Phrases for Marketing With Emotion
Science tells us that emotion (not logic) drives our decisions. This is your cheatsheet to copywriting that converts—for emails, ads, landing pages, and more.
Guide
The Big, Easy Guide to Keyword Research for Businesses
This step-by-step guide to effective keyword research is packed with pro tips and tools so you can show up exactly where your potential customers are looking online.
Guide
25 Ways to Increase Traffic to Your Website
Stop hoping for more traffic and start actually seeing it with these 25 proven strategies!
Guide
How to Compete With Big Spenders in Google Ads (Without Spending More $$)
Learn nine things big-budget accounts do to succeed with their online ads that you can do to hang with them—no matter your budget.
Guide
2021 Search Advertising Benchmarks for Every Industry
Gauge your PPC performance with these benchmarks—including average cost per click, click-through rate, cost per lead, and conversion rate for 20 different industries, plus insights.
Guide
The 30 Best Ways to Promote Your Business (With or Without Money)
Learn the top strategies—from search to social, email to events—that are worth your precious time and money.
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