Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
Because there's nothing scarier than staring at a blank screen 😱.
This new limited beta feature in Google Ads has us feeling a little uneasy about the future of keyword match types.
Stand out from generic holiday messaging with these 64 ideas, examples, and prompts for authentic holiday copywriting.
Our top tips (and a free template!) to earn high Quality Scores, grab attention, and capture clicks.
Pointers from the pros around pixels, privacy, and performance. It's pure perfection.
Eight steps, one complete example, and seven free templates. Jackpot.
Extensions, now called assets, have some new and improved features.
Find out why settling for just average click-through rate is a big mistake.
Creative and meaningful ways to connect with your customers and stand out from competitors.