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10 Ways to Improve Your Social Signals for SEO

Are social signals a Google ranking factor? Definitely maybe.

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10 Ways to Improve Your Social Signals for SEO

Are social signals a Google ranking factor? Definitely maybe.

How to Combat Costs With Google Ads Custom Segments

Learn how to wield the power of this underused Google Ads feature.

65 Halloween Greetings & Sayings for All Your Marketing Needs

Because there's nothing scarier than staring at a blank screen 😱.

Kristen McCormick
October 17, 2022 | Copywriting

Is a Future With No Keyword Match Types in Sight?

This new limited beta feature in Google Ads has us feeling a little uneasy about the future of keyword match types.

Kristen McCormick
October 13, 2022 | Industry News

How to Create Pillar Pages for SEO (With Examples!)

Learn how to improve your rank, surface more of your content, and build your reputation.

Justin Borge
October 12, 2022 | SEO

64 Cliche-Free Holiday Copywriting Ideas & Examples

Stand out from generic holiday messaging with these 64 ideas, examples, and prompts for authentic holiday copywriting.

Kristen McCormick
October 12, 2022 | Copywriting

Why Your Non-Ecommerce Business Should Set Conversion Values (& How to Do It)

Uncover the key to how to improving lead quality and securing the highest ROI in Google Ads (and other platforms).

8 Easy Ways to Get on TikTok’s FYP (& What It Means)

Get on the FYP so you can gain more exposure for your brand...or should we say, FYB 🙃

Guest Author
October 7, 2022 | Social Media

ALL 22 Types of Google Ads (+When & How to Use Them)

The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!

10 Tricks to Get the Click: How to Write Exceptional PPC Ads

Our top tips (and a free template!) to earn high Quality Scores, grab attention, and capture clicks.

Kristen McCormick
October 3, 2022 | Copywriting

How to Create a Small Business Budget in 6 Steps (+Templates)

A simplified guide to business budgeting so you can reach your goals, grow your business, and maintain financial (and mental) peace.

Guest Author
September 28, 2022 | Marketing Ideas

12 Easy & Effective Ways to Increase Engagement on Instagram

Win favor with the Instagram algorithm—and more importantly, your followers.

Winnie Chege
September 27, 2022 | Instagram

How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros

Pointers from the pros around pixels, privacy, and performance. It's pure perfection.

Kristen McCormick
September 26, 2022 | Social Media

The Big, Easy Cheat Sheet to Google Ads Audience Targeting

Take your campaigns beyond keyword targeting—yes, even with search ads.

Jyll Saskin Gales
September 21, 2022 | Display Ads

10 Excellent B2B Website Design Examples (+Takeaway Tips)

Learn how to hit the fundamentals and layer on your brand voice for an optimal experience.

How to Create a Customer Journey Map (+Free Template & Examples)

Eight steps, one complete example, and seven free templates. Jackpot.

Kristen McCormick
September 19, 2022 | Marketing Ideas

4 Important Changes to Google Ads Extensions: What You Need to Know

Extensions, now called assets, have some new and improved features.

Kristen McCormick
September 16, 2022 | Industry News

12 Ways to Improve Your Click-Through Rate in Google Ads

Find out why settling for just average click-through rate is a big mistake.

67+ Free & Creative October Marketing Ideas (+Examples!)

Creative and meaningful ways to connect with your customers and stand out from competitors.

Kristen McCormick
September 13, 2022 | Marketing Ideas

The New Google Ads Destination Requirements Policy: What You Need to Know

What it means, whether you should be concerned, and what you need to do.

Kristen McCormick
September 12, 2022 | Industry News

The 10 Best B2B Sales Strategies to Land More Clients

Closing more deals doesn't require fancy tactics—just fundamentals.

7 Things I Wish I Knew When I Started in PPC

PPC influencer Michelle Morgan shares words of wisdom that anyone in PPC—beginner to advanced—should hear.

The Best Time to Post on Facebook in 2022 (+Why It Matters)

Four studies, two super-helpful visuals, one way to find out.

Kristen McCormick
September 6, 2022 | Social Media

Privacy-First Facebook Ad Targeting: 3 Creative (But Compliant) Workarounds

With a little creativity (and tracking code), you can effectively target ads on Facebook in a privacy-compliant way.

Navah Hopkins
August 31, 2022 | Social Media