Blog Category
Industry Insights
New Data! 18 Gen Z Characteristics & Stats (+How to Market to Them)
What works, what flops, and why you need to learn about them
2022 Google Ads & Microsoft Ads Benchmarks for Every Industry (New Data!)
Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!
Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives
Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.
165 Strategy-Changing Digital Marketing Statistics for 2022
Make smarter marketing decisions with these stats for SEO, PPC, social, email, websites, and more.
19 PPC Influencers You Need to Follow in 2022 (& Their Best Advice)
Need to phone a PPC friend? Follow these PPC influencers to get the insights you need in 2022.
The 19 Best Marketing Strategies for 2022 (That You Can Actually Do)
These aren't trends to keep your eye on. They're plain realities and tangible strategies that will bring you results NOW.
10 Digital Marketing Trends for 2022, According to Experts
From cryptocurrency to core values, there's something in here for everyone.
Healthcare Advertising Benchmarks for Search, Display, & Social in 2021
Find out average click-through rates, cost per click, conversion rate, and more for search, display, and social ads.
NEW Advertising Benchmarks for Real Estate in 2021
Check out these real estate advertising benchmarks for the average CPC, CPL, and CTR for real estate search ads, display ads, and social media ads.
12 Revealing Digital Marketing Statistics (& How to Act on Them)
We know that the pandemic caused many changes, but where do we stand now as things have settled out and we're halfway through 2021? Check out these 14 post-COVID digital marketing statistics for 2021 and learn how you can act on them!
4 Essential Lessons for Travel Marketing on Instagram
Instagram is a great marketing tool for the visual storytelling that attracts travellers. Here are four essential lessons to improve your travel marketing on Instagram now!
11 Strategies for A+ Higher Education Marketing
Higher education student enrollment is on the decline, so it's more important than ever to have a top-notch higher education marketing plan. Here, we're sharing 11 strategies that work, including targeted social campaigns, events, alumni partnerships, and more!
31 Fabulous Fashion Marketing Tips
The fashion industry is a highly crowded and competitive space. In order to stand out, your fashion marketing needs to be full on FABULOUS. Here are 31 tips to get you started!
Instagram Ads for Real Estate Marketers: 10 Best Practices
With the emphasis on visuals and insane potential reach, Instagram is an unmissable platform for real estate marketers. Here are 10 ways to make the most of Instagram ads for real estate marketing, including local targeting, carousel ads, and more.
Automotive Marketing: 9 Strategies to Drive More Sales
Here are nine automotive marketing strategies to drive more sales.
9 Tips for Better, Faster, Stronger Fitness Marketing
Whether it's a gym, a fitness app, or a health food ecommerce business, your business can use fitness marketing strategies to grow. Here are nine tips, from special intro offers to motivation campaigns and more.
10 Smart Hotel Marketing Strategies to Increase Bookings
The biggest challenge in hotel marketing is competition. How do you stand out from the sea of other hotels, not to mention options like Airbnb? We've got you covered with ten simple and effective hotel marketing and advertising strategies.
16 Accessible and Affordable Music Marketing Tips
Great marketing practices are key for anyone who wants to turn his or her music into a career. Check out this blog post for our very best music marketing tips!
7 Tips for Real Estate Landing Pages that Convert (+ 12 Examples!)
What can real estate marketers do to ensure your brand stands out against the many others online? This guide will show you how to create stunning and effective real estate landing pages so you can build your lead list and close more sales.
11 Killer Retail Marketing Tips to Drive Sales Year Round
Retailers are often fighting for attention to get prospects to hit the buy button or come to their brick and mortar storefront to make a purchase. Here are eleven retail marketing strategies to ensure a steady flow of customers, sales, and repeat buyers all year round.
8 Marketing Tips for Personal Injury Law Firms
Personal injury law is a highly competitive field, and costs can be high. But there are plenty of ways to make sure your advertising spend delivers a return. Check out these eight effective marketing strategies for personal injury law firms.
7 Killer Tips for More Effective Real Estate Facebook Ads
Whether you're targeting dedicated house-hunters or potential first-time buyers, real estate Facebook ads can be incredibly effective at generating leads. Learn everything you need to know about using Facebook Ads for real estate in this comprehensive guide!
10 Powerful Tips for Better Travel Marketing This Year
Competition in the travel industry will be higher than ever this year. How to beat the competition? Here are 10 ideas to improve your travel marketing strategy.
10 Tips for Tastier Food & Restaurant Advertising
Food and restaurant ads can be remarkably effective - but there are a few ways to make your campaigns extra spicy. Here are ten hot tips for better food industry advertising.
17 Hair-Raising Salon Marketing Ideas
If you’re running a hair or nail salon, how do you stand out from the crowd to earn new customers? Here are 17 salon marketing ideas to grow your customer base and stay on top of your marketing game.
19 Genius Dental Marketing Ideas to Grow Your Practice
As a dentist, bringing in good clients, and lots of them, is hard! Here are some smart marketing ideas to make it easier for your potential customers to find your dental practice.
5 Data-Driven Lawyer Marketing Strategies
Lawyer marketing is incredibly expensive: especially on AdWords. These data-supported strategies are proven to increase leads and lower CPA. And anyone can do them!
